2024 Europe Fitness Trends

Future of Fitness in Europe: 2024 Trends and Insights

The European fitness industry is evolving at a rapid pace, with advancements in technology playing a crucial role in shaping its future. Understand growth trends and explore emerging fitness preferences and the increasing role of technology and personalisation.

Key Highlights:

Unprecedented Growth: 12.3% member surge reaching 63.1 million active members
Expanding Facilities: Rise in fitness clubs to 63,830 & €28 billion total industry revenue
Trending Fitness Modes: Stay ahead of leading fitness trends
Digital Transformation & Personalisation: Embrace the digital fitness revolution
Hybrid Fitness Models: Digital and in-person experiences deliver fitness 24/7

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CORE HEALTH & FITNESS PRODUCTS

TREADMILLS & CARDIO PRODUCTS

Star Trac FreeRunner

The FreeRunner™ treadmill is a revolutionary new indoor running experience, featuring the patent-pending HexDeck System.

FUNCTIONAL TRAINING

FXD Throwdown

The FXD Bench is a multi-functional bench to help your members reach their peak performance, and comes equipped with it's own kit for an all round workout.

STAIR CLIMBING

StairMaster 4G

Designed to fit perfectly into hospitality, boutique, and Multi-unit housing training centers, the 4G has harnessed the quality members have experienced over the past 4 years with the 10G and the recently launched 8Gx.