Core Health & Fitness is a global leader in commercial fitness equipment and solutions. We unite iconic fitness brands – Star Trac, StairMaster, Nautilus, Schwinn, and Throwdown – under one roof to deliver premium products, innovation, and support to fitness facilities in over 100 countries.
Founded by fitness entrepreneur Michael Bruno, who continues to serve as Chairman of the Board, Core was built on a simple belief: fitness is personal, and so are we. Our purpose is to empower people to live healthier lives – whether they’re training for performance, getting active for the first time, or anything in between.
We partner with health clubs, boutique studios, multi-housing and hospitality facilities, corporate wellness centers, and more to create meaningful fitness experiences. Our brands are trusted by operators and trainers worldwide for their performance, durability, and user-centered design. But our true strength lies in the relationships we build – with our customers, our communities, and each other.
At Core, culture isn’t an afterthought, it’s our foundation. We believe in doing what’s right over what’s easy. We lead with curiosity, empathy, and a desire to learn. We honor accountability, celebrate creativity, and empower our people to bring their whole selves to work. Our values are reflected in the way we show up – for our partners, our industry, and our team.
We also recognize that our role in the fitness industry comes with responsibility. That’s why we’re committed to social impact through sustainability, diversity and inclusion, and community wellness initiatives. From eco-conscious product development to supporting organizations that broaden access to fitness, we believe in using our platform for good.
If you’re looking for a company that values purpose as much as performance, Core Health & Fitness is the partner, and the workplace, for you. Together, we’re shaping the future of fitness by putting people first.